2025-26 Sustainability Reporting Guide
Verathon
How we launched a sustainability-focused medical device with clarity and credibility
Verathon's single-use video laryngoscopes have become the gold standard in hospital settings. As leaders in patient care, they recognized that clinical excellence must go hand-in-hand with environmental responsibility. When Verathon developed a flagship product incorporating innovative bio-attributed plastics as part of their comprehensive carbon reduction plan, they needed a partner who could navigate the complex territory of sustainability claims in healthcare — ensuring internal clarity, external differentiation, and credible communication that established them as legitimate participants in healthcare's sustainability transition.
Key outcomes & deliverables
01
Developed value proposition and comprehensive messaging matrix addressing complex bio-attributed plastics topic with accuracy and credibility
02
Created full product launch campaign including naming, launch video (580,000+ views), infographics, social media content, PR support, and website pages
03
Designed tradeshow booth concepts with sustainability-focused messaging, moss wall focal point, and modern design balancing form and function
04
Provided strategic guidance and training on sustainability claims accuracy for internal teams
05
Executed launch materials including print collateral, conference messaging and design, and coordinated tactics across channels
Our client impact
We helped Verathon successfully navigate one of healthcare’s most challenging communications territories — sustainability claims for medical devices. By educating internal teams on bioplastics complexity and developing messaging that positioned the launch within their broader carbon reduction strategy, we enabled what Verathon described as one of their most successful product launches ever while establishing credibility in healthcare sustainability leadership.
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