2025-26 Sustainability Reporting Guide
Snap Inc.
How we evolved a tech leader's ESG reporting from text-heavy to best-in-class
Snap Inc. is committed to kindness, using its platform to foster connection in a global community. In 2020, they needed to elevate their ESG communications to match their brand identity and engage investors and stakeholders more effectively. Starting with a text-heavy report and a jargon-filled Code of Conduct, we transformed both into engaging, story-driven documents that authentically reflected Snap's values. Over six years of partnership, we've continuously refined their Citizen Snap report by increasing sophistication and impact.
Key outcomes & deliverables
01
Redesigned CitizenSnap report with engaging visual storytelling, reducing page count from 113 to 47 pages while enhancing content quality and strategic focus
02
Aligned reporting with GRI and SASB standards, establishing credible framework for investor and stakeholder engagement
03
Transformed Code of Conduct from compliance document into inspiring, branded guide that connects ethics to company values
04
Provided ongoing strategic counsel to refine ESG framework and compliance readiness and IRO management
05
Integrated an evolving brand system across parent company and subbrands to maintain authentic visual identity while communicating complex ESG data
Our client impact
We established visual design as core to ESG storytelling — not an afterthought. By enhancing storytelling copy, design sophistication, and latest branded elements, we created reporting that matches Snap's innovative spirit while demonstrating ESG maturity and preparing them for emerging regulatory requirements.
Explore more of our work
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