

Virgin Voyages
How we created vibrant sustainability reporting that matches a disruptive brand
Virgin Voyages is redefining the cruise industry with a bold, adult-by-design experience that challenges conventions at every turn. As a disruptor challenging industry norms, they needed sustainability reporting that reflected their vibrant brand identity while meeting SASB standards for cruise lines. Over five years of partnership (2021-2025), we’ve produced three annual impact reports that prove sustainability communication doesn’t have to sacrifice visual energy for credibility — delivering engaging, accessible reporting that establishes Virgin Voyages as both a design leader and a serious participant in maritime sustainability.
Key outcomes & deliverables
01
Produced three consecutive annual impact reports (2021-2022, 2023, 2024) aligned with SASB standards for cruise lines
02
Created visually engaging, vibrant report design that reflects Virgin Voyages’ disruptive brand identity while maintaining credibility
03
Developed accessible sustainability storytelling that makes complex maritime environmental topics understandable for diverse audiences
04
Established consistent reporting framework and visual system that evolved year over year while maintaining brand recognition
05
Balanced rigorous sustainability standards with creative expression — proving impact reporting can be both credible and compelling
Our client impact
We helped Virgin Voyages demonstrate that sustainability reporting doesn’t need to look like everyone else’s. By aligning with SASB cruise line standards while maintaining their distinctive brand voice and visual energy, we created reports that stand out in an industry often characterized by conservative communications — establishing Virgin Voyages as leaders in both guest experience innovation and transparent environmental accountability.
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