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Virgin Voyages

How we created vibrant sustainability reporting that matches a disruptive brand

Virgin Voyages is redefining the cruise industry with a bold, adult-by-design experience that challenges conventions at every turn. As a disruptor challenging industry norms, they needed sustainability reporting that reflected their vibrant brand identity while meeting SASB standards for cruise lines. Over five years of partnership (2021-2025), we’ve produced three annual impact reports that prove sustainability communication doesn’t have to sacrifice visual energy for credibility — delivering engaging, accessible reporting that establishes Virgin Voyages as both a design leader and a serious participant in maritime sustainability.

Sustainability reporting

Key outcomes & deliverables

01

Produced three consecutive annual impact reports (2021-2022, 2023, 2024) aligned with SASB standards for cruise lines

02

Created visually engaging, vibrant report design that reflects Virgin Voyages’ disruptive brand identity while maintaining credibility

03

Developed accessible sustainability storytelling that makes complex maritime environmental topics understandable for diverse audiences

04

Established consistent reporting framework and visual system that evolved year over year while maintaining brand recognition

05

Balanced rigorous sustainability standards with creative expression — proving impact reporting can be both credible and compelling

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Our client impact

We helped Virgin Voyages demonstrate that sustainability reporting doesn’t need to look like everyone else’s. By aligning with SASB cruise line standards while maintaining their distinctive brand voice and visual energy, we created reports that stand out in an industry often characterized by conservative communications — establishing Virgin Voyages as leaders in both guest experience innovation and transparent environmental accountability.

So let's get to work.

Whether you’re building your first sustainability roadmap or amplifying an established program, 
we’re ready to help you move faster, think bigger, and do better.

or email us at info@thinkparallax.com