

Qualcomm
How we positioned a technology giant as a leader in social impact and innovation for good
Qualcomm is a global wireless technology leader driving innovation that connects the world. While recognized for technological excellence, they needed a partner to help articulate their broader purpose — innovating for the greater good — and communicate their commitment to social impact and employee-first culture. For over 15 years, we’ve shaped Qualcomm’s narrative across sustainability reporting, global social impact programs, employee engagement campaigns, and experiential design that brings their innovation story to life for diverse audiences.
Key outcomes & deliverables
01
Created “Qualcomm for Good” framework and campaign to position the company’s purpose with integrated print, web, and social media assets
02
Produced annual sustainability reports and communications, translating complex technology into accessible narratives that demonstrate global impact
03
Designed and launched “Women in Innovation” exhibit at the National Inventors Hall of Fame, featuring interactive touchscreens, video interviews, and digital experiences to celebrate women inventors
04
Developed global communications strategy for Wireless Reach social impact program, showcasing technology’s role in addressing societal challenges
05
Executed multiple internal employee campaigns and interactive learning experiences to strengthen culture and engagement
Our client impact
We transformed how Qualcomm tells its story — moving beyond technical specifications to demonstrate how their innovations create social good. Through strategic frameworks, experiential design, and compelling content, we’ve helped employees understand their impact, engaged external stakeholders through immersive exhibits, and established Qualcomm as a purpose-driven technology leader.
Explore more of our work
So let's get to work.
Whether you’re building your first sustainability roadmap or amplifying an established program, we’re ready to help you move faster, think bigger, and do better.
or email us at info@thinkparallax.com
























